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Collaboration Between Sales and Marketing Brings Higher Returns
Marketing and sales don’t always see eye to eye. Those in sales can see theirs as the most important department. They’re bringing in the money, right? While those in the marketing world can see their department as the key to a business’s success. They’ve identified...
Conferences, Tradeshows, and Forums—Oh My! Choosing the Best Solar Events in 2020
To attend or not attend? That’s the question that faces many marketing leaders as they plan their events schedule for the year ahead. With finite budget, time, and energy, you can only attend so many, even for large companies. Before you commit, consider the following...
Using a Web Redesign as a Launchpad to Create a Brand Strategy
It starts with comments from the sales team, “our customers can’t find what they need on our website.” It moves to grumbling in management meetings, “our website it out of date. It doesn’t reflect us at all anymore.” Finally, a budget for a new website build gets...