Sensata Technologies is a world leader and early innovator in mission-critical sensors and controls designed to make the world cleaner, safer and more efficient. Mission-critical means products that are essential and difficult to do. You’ll find their 47,000 unique products in many applications – anywhere from automotive braking systems to aircraft flight controls.
Sensata devices are in systems that protect people and the environment, so what they do matters. They take pride in knowing their technologies improve safety, efficiency and comfort for millions of people every day.
When Sensata acquired Magnum Energy in 2014, the Corbae team continued to provide strategic marketing and design support to the Power Conversion business unit of Sensata. We defined a visual strategy that fit into the Sensata guidelines, while still remaining true to two power conversion brands – Dimensions Inverters and Magnum Energy, and then implemented that across the division. We have also defined the division’s social media and content strategy, supported them in product marketing rollouts as well as:
- Print and web advertising
- Marketing collateral
- Email campaigns
- Technical collateral
- Point of sale materials
- Tradeshow materials
- Web site
- Social media
Working to join two brands under one new brand structure, while honoring their pasts and the overall corporate identity has at times been a challenge. But the Corbae team has been proud of the direction and results.