Work completed in association with Identity³.


MASE, Modern Arabia for Solar Energy, was established by the Arabia Group of Companies, to lead clean energy development in Jordan and the MENA+GCC region. Specializing in turnkey integration, implementation and operation of renewable technology systems, MASE is a leading Jordanian solar developer, installer and O&M provider. Solar development includes utility scale grid connected installations, retail distributed generation and operations and maintenance. In total the firm has a portfolio of over 75 MWp of installed or underway solar developments and 72 MWp of installed or projected plants under asset care.


Working with Identity³, we helped MASE in Jordan to distinguish their firm in the competitive solar PV market in the Middle East with brand work articulated through their first website.

Of Note

The web site design was the first piece of MASE’s updated identity. Once the site was complete, they were able to roll conventions we established into other collateral pieces.