Fronius USA’s mission is to achieve 24 hours of sun. Day after day, they are hard at work turning their vision of a future in which 100% of the world’s energy needs are covered by renewable sources into a reality. They concentrate on solutions to intelligently, efficiently and economically generate, distribute and consume solar energy.
When Fronius USA first approached Corbae, they had recently entered the U.S. market from Europe. We developed a marketing strategy focused on the United States that still felt true to the identity and ethos of Fronius global. We worked with them to establish a solid presence in the U.S. through several campaigns, including a family focus, a sports focus, a campaign we called the Fronius difference, and then a campaign we rolled from the Fronius difference into one we called the Fronius promise. Support included:
- Design and marketing strategy
- Print and web advertising
- Marketing collateral
- Tradeshow materials
- Email outreach
- Technical collateral
- Product rollouts
In an industry that is very product focused, we worked with Fronius USA to showcase the benefits to their customers over technical specifications. Telling a story and focusing on people was a specific strategic choice when most focused on their product first.