Dinex Emission is a U.S.-based subsidiary of the Dinex Group, headquartered in Denmark. Globally, the Dinex Group operates in 16 countries. Dinex Emission is an innovative developer and manufacturer of exhaust and emission control products for the heavy-duty vehicle industry. Dinex Emission’s mission is to be a catalyst for commerce and conservation, keeping commerce moving while keeping pollution out of the air.
Moving into a new country can be challenging for a company, unless they take the time to localize their approach and marketing. Dinex Emission found this to be true. The Corbae team was brought on board to define and implement this strategy for the U.S. office. Keeping the logo and color palette of the global Dinex Group, we developed an U.S.-based marketing strategy and brand identity that gave Dinex Emission a unique voice in an industry used to speaking in commodity. We have provided ongoing support that includes:
- Ongoing strategy consultation
- Style guide
- Marketing collateral
- Presentations (technical and sales)
- Product rollout campaigns
- Initiative rollout campaigns
- Point of sale pieces
- Tradeshow materials
After developing a new identity system for the U.S.-based Dinex Emission, parent company the Dinex Group adopted the identity on a global scale.