People see color first before they comprehend the rest of your message. How people perceive color can depend on their own cultural experience. Since color is a major factor in the meanings of symbolism within different cultures, it is always best to do your research before selecting color. With our ever-growing global connection, many countries design using similar color palettes. However, some companies may need to tailor fit their designs to include cultural considerations. For instance, McDonald’s has a variety of different websites designed to appeal to specific regions of the world.

Color meanings can change over time. In the west, blue was traditionally a color for baby girls and pink for baby boys. Green has evolved from not only being a color but is now also a verb. Since there is no one best way to select color it always a good idea to know your audience and use your best judgement based on all available information.