Today marks the 49th year we’ve celebrated Earth Day. As I’m writing this, I’m looking out my window and the sun is shining, there are beautiful, white fluffy clouds in the sky, the air is crisp from rain earlier, and the evergreens across the street are swaying lightly in the breeze. One of my two kittens is napping contentedly by the window. We live in an incredible world.
I am excited to celebrate Earth Day this year. I know we have a loooong way to go to ensure a sustainable and equitable future, but today I’m celebrating how far we’ve come. Way back in the dark ages when I was but a wee lass, the high school I went to had absolutely nothing akin to a recycling program, even for paper. I know low hanging fruit, right? In one year, a group of students, myself included, fought to start a paper and can recycling program. By the time I left high school, the systems we created were consistently being used. In September, the solar industry will descend on the same state where I went to high school and celebrate a state that has wholly embraced solar. Progress!
Today, celebrate the wins we’ve made, even as we look forward to what we still need to accomplish. And remember Maya Angelou’s words, “Do the best you can until you know better. Then when you know better, do better.”
Tomorrow we do better.
-Aimee Tuck
CORBAE INSIGHT
In your brand vision, who is the hero and who is the sidekick? To inspire your sales leads to action, make sure to place them at the heroic center in your marketing and branding efforts.
TACTICAL TIPS
Whiteboards and sticky notes don’t always reach deeper truths. To help you connect employees and customers to your brand, we’ve collected five engaging ways to develop a rich and extensible story that drives sales.
If a picture is worth a thousand words, then a good marketing visual is worth a thousand dollars. With attention spans at mere seconds, effective visual storytelling is crucial to generating sales.
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