Whether you call it sustainable, green, eco or environmental marketing, having a plan to commit to and strengthen your brand’s sustainability is important. Here are three aspects to sustainable marketing that brands should consider.
1. Make sustainability a part of your brand’s identity.
Business that make sustainability part of their brand’s identity demonstrate an authentic, environmental commitment that an ever-growing number of consumers resonate with. Currently 81% of consumers world-wide believe it “extremely” or “very” important that companies implement programs to improve the environment. (source: Nielsen.com)
2. Identify ways your brand can make a positive impact.
Consumers are more aware than ever just how environmentally and socially responsible brands are and will reward those brands that match their passions with their loyalty. There is more trust in companies with transparency and a commitment to supporting and giving back to communities. Most consumers, 85% (source: Inc.com) prefer companies that support causes they care about.
3. Your brand’s business practices should match your values.
Implement sustainable choices within your company’s day to day workings. Brands are increasingly committing to using sustainable energy and resource conservation as well as using sustainable packaging. In a recent study, 66% of consumers are willing to spend more on a product or service if it comes from a company committed to positive social and environmental impact. (source: Nielsen.com) A rise of nearly 16% in only 6 years.
Not sure how to cultivate your brand’s sustainable narrative? Reach out to us for help developing your sustainable marketing plan.