To pay attention, this is our endless and proper work.
-Mary Oliver
Today is the Spring Equinox in the northern hemisphere. A day of balance – night and day in equilibrium. The town I live and work in hit that balance on Sunday with a 12 hour and 48 second day. But for most today is the day.
Longer days, cherry blossoms, crocuses, daffodils, and heather blooming have all taken center stage in brightening my days as I watch world, and particularly country, events get darker and grimmer. I can’t look away. Paying attention is necessary. But so is paying attention to the life and beauty of the everyday. The crows’ silly antics now that it’s spring. The daffodils bobbing in the wind. The pink cherry blossoms against a grey sky.
These moments of beauty and life remind me why I got into solar in the first place. To work towards better, decarbonized energy in an equitable way that helps protect this incredible planet and my little corner of it. It’s connected. It’s an ecosystem. I hope we don’t find out just how fragile that balance is the hard way.
Solar, energy storage, and grid mod are all ecosystems too. We’re all connected in this network of clean energy. And like the changing season, the winds are shifting in our ecosystems. Layoffs over there. Reorgs in another area. Oh, and look in that corner – companies are hiring. It’s a turbulent time to be in clean energy.
Haven’t talked with a colleague in a while? Reach out and check on them. Repost job listings that come across your LinkedIn feed.
While the possibilities of solar is what got me into the industry over 20 years ago, what has kept me here are the incredible people. The brilliant minds, the kind hearts, and the shared knowledge that all of this can and will be better.
Please don’t hesitate to reach out if I can make an introduction, help, or just text you dumb memes.
AI – Oh my!
Getting AI Use Right in Your Clean Energy Design and Marketing
For better or worse, clean energy design and marketing have been swallowed into the AI machine. And while output is always improving, there is still a lot of *ahem* less than stellar work coming out and reflecting the clean energy industry in mediocre ways.
Understanding dos, don’ts, and a little design psychology and theory can go a long way toward presenting your brand better when using AI tools. Read on for a primer on what to look for when working with AI in design and marketing.
Upcoming, Not-to-Miss Events
Be sure to sign up for next week’s webinar with WRISE!
Green Flags & Glass Cliffs: Finding Success and Avoiding Pitfalls in Your Path to Leadership
Thursday, March 27th, 9:00 AM Pacific
The glass cliff – a phenomenon where organizations only promote women to leadership roles in times of crisis when “soft skills” are seen as an advantage and the likelihood of failure is high. Yet, study after study shows that women-led organizations often perform better than their counterparts.
Hear from the experts – academic researchers and c-suite leaders. They’ll discuss the glass cliff, what it means in today’s leadership, and recognizing the signs so you can make decisions clear-eyed. The panelists will discuss the green flags in organizations that set their leaders up for success.
Not ready to sign up? You can still support Brighten Haiti’s mission by donating anytime.
Rappel for a Reason
Are you ready for a once-in-a-lifetime experience?
Join Brighten Haiti at RE+ 2025 for a once-in-a-lifetime opportunity to rappel down an iconic hotel in Las Vegas!
Seriously. How cool is this? You get to experience something you can tell your grandkids about while making a long-lasting impact on the lives of people in Haiti.
The Brighten Haiti team has a few sponsorship left and is currently signing up participants. Sign up, get your company to sponsor the event, and experience something amazing while doing good!
March Joke
How does a moon cut its hair?
Eclipse it