by Corbae Creative
I have often been asked to just “make a logo.” The potential client wanted the result of a brand strategy without putting in the work of defining their brand. It was split whether they walked away still “just wanting a logo” or they’d see the value in going through...
by Corbae Creative
Ah, tradeshows. After years of hiatus, this year has been FULL of solar and energy storage shows. I haven’t mapped it out, but I’m fairly certain that you could attend at least one solar or energy storage event, conference, or show every week this year. There really...
by Corbae Creative
What to avoid when choosing a solar stock photo According to SEIA, we will need to quadruple the solar workforce over the 2020s to meet US clean energy goals. And Canary Media shows solar jobs have gone up 5.4% from 2020 to 2021. Add to that almost every conversation...
by Corbae Creative
It starts with comments from the sales team, “our customers can’t find what they need on our website.” It moves to grumbling in management meetings, “our website it out of date. It doesn’t reflect us at all anymore.” Finally, a budget for a new website build gets...
by Corbae Creative
When you think of your company brand, do you tie your marketing methods to your overall brand strategy? Or are those methods siloed to the type of campaign you’re running? There are so many different ways to approach marketing. Some are based in psychology, others in...
by Corbae Creative
As October is in full swing, many companies are working on the process of budgeting for next year. Most companies will have a line item for marketing. If your company does not, as a vitally important endeavor, it is worth asking why. But, very few companies, unless...
