How Clean Energy Companies Find their Brand Vision

How Clean Energy Companies Find their Brand Vision

Have you ever heard a clean energy company claim their vision is to “save the planet!”? I have. Many times. While “saving the planet” is shorthand for environmental action to combat human-caused climate change, the phrase does not make a good company vision. Breaking...
Why Should Clean Energy Companies Invest in Branding

Why Should Clean Energy Companies Invest in Branding

I have often been asked to just “make a logo.” The potential client wanted the result of a brand strategy without putting in the work of defining their brand. It was split whether they walked away still “just wanting a logo” or they’d see the value in going through...
Sustainable Branding at Tradeshows & Events

Sustainable Branding at Tradeshows & Events

Ah, tradeshows. After years of hiatus, this year has been FULL of solar and energy storage shows. I haven’t mapped it out, but I’m fairly certain that you could attend at least one solar or energy storage event, conference, or show every week this year. There really...