Why Should Clean Energy Companies Invest in Branding

Why Should Clean Energy Companies Invest in Branding

I have often been asked to just “make a logo.” The potential client wanted the result of a brand strategy without putting in the work of defining their brand. It was split whether they walked away still “just wanting a logo” or they’d see the value in going through...
Sustainable Branding at Tradeshows & Events

Sustainable Branding at Tradeshows & Events

Ah, tradeshows. After years of hiatus, this year has been FULL of solar and energy storage shows. I haven’t mapped it out, but I’m fairly certain that you could attend at least one solar or energy storage event, conference, or show every week this year. There really...
Misguided Solar Stock Photos

Misguided Solar Stock Photos

What to avoid when choosing a solar stock photo According to SEIA, we will need to quadruple the solar workforce over the 2020s to meet US clean energy goals. And Canary Media shows solar jobs have gone up 5.4% from 2020 to 2021. Add to that almost every conversation...
Brand Planning for the New Year

Brand Planning for the New Year

As October is in full swing, many companies are working on the process of budgeting for next year. Most companies will have a line item for marketing. If your company does not, as a vitally important endeavor, it is worth asking why. But, very few companies, unless...