The stage of life you’re in plays a big part in how you spend your time and money. As you age, what was once vitally important to you changes. Keeping up with the latest trends, leaving your childhood home, getting married, buying your first home, raising kids, that...
Great strategies require thorough research, thoughtful discussion, complex choices, and solid commitment across an organization. Even after all that work, however, ideas alone won’t create loyal customers. An effective strategy needs a solid tactical plan, and one way...
What is power, and what makes a brand story powerful? German sociologist Max Weber defined power as the ability of one person to exert their will over the resistance of others. That autocratic, colonial approach to power certainly sounds like many famous leaders, but...
There are brand story generators on the internet. They ask you a few questions about your business and presto chango, you get instant content about your brand. I tried one today and it gave less than stellar results. The autogenerated message I received was cold and...
When you’ve got a tradeshow coming up, planning for its design is essential. A great design should support your campaign theme and take your booth from so-so to stunning. Impressive Images Now is the time to bring out your best imagery. Attendees may only spend 5...
Tradeshow giveaways. Promotional swag. Corporate goodies. Whatever you call them, branded gifts are common features of a tradeshow marketing strategy. Not only do they attract passersby to stop and engage your booth, but they also build top-of-mind awareness long...
