Creative Purpose Blog
Featured Post
Misguided Solar Stock Photos
What to avoid when choosing a solar stock photo According to SEIA, we will need to quadruple the solar workforce over the 2020s to meet US clean energy goals. And Canary Media shows solar jobs have gone up 5.4% from 2020 to 2021. Add to that almost every conversation...
Misguided Solar Stock Photos
Not all solar stock photos are created equal. This article looks at common solar stock photo mistakes to avoid when choosing photos for your next campaign. All examples are real stock photos.
Collaboration Between Sales and Marketing Brings Higher Returns
Marketing and sales don’t always see eye to eye. Those in sales can see theirs as the most important department. They’re bringing in the money, right? While those in the marketing world can see their department as the key to a business’s success. They’ve identified...
Conferences, Tradeshows, and Forums—Oh My! Choosing the Best Solar Events in 2020
To attend or not attend? That’s the question that faces many marketing leaders as they plan their events schedule for the year ahead. With finite budget, time, and energy, you can only attend so many, even for large companies. Before you commit, consider the following...
Using a Web Redesign as a Launchpad to Create a Brand Strategy
It starts with comments from the sales team, “our customers can’t find what they need on our website.” It moves to grumbling in management meetings, “our website it out of date. It doesn’t reflect us at all anymore.” Finally, a budget for a new website build gets...
Brand Identity Concepts: Tying Generosity and Scarcity Marketing to Brand Strategy
When you think of your company brand, do you tie your marketing methods to your overall brand strategy? Or are those methods siloed to the type of campaign you’re running? There are so many different ways to approach marketing. Some are based in psychology, others in...
Matching Metrics to Your Strategy
All data are informative and useful, but not necessarily for the important questions your company faces. As you build dashboards, reports, or data visualizations, it’s tempting to pack as much information as possible, or to add extra pieces that coworkers request....
Branding is More than a Logo: Avoid These Three Branding Mistakes
1. Not Being Consistent Brands that think simply slapping their logo onto everything they produce is enough to identify their brand will often confuse consumers with inconsistent visual images and messages. Branding is not a one and done effort. It is a consistent...
Brand Planning for the New Year
As October is in full swing, many companies are working on the process of budgeting for next year. Most companies will have a line item for marketing. If your company does not, as a vitally important endeavor, it is worth asking why. But, very few companies, unless...
Three Considerations When Planning Your Brand’s Sustainability Marketing
Whether you call it sustainable, green, eco or environmental marketing, having a plan to commit to and strengthen your brand’s sustainability is important. Here are three aspects to sustainable marketing that brands should consider. 1. Make sustainability a...
End-of-Year Reflection Exercise: An Alternative to SWOT Analysis
As 2019 comes to a close, it’s a natural time to reflect upon the year that’s passed and look toward the next. If your company’s fiscal year is also coming to an end, it may also be your budgeting season and perhaps the only time to identify projects and priorities...
Generational Marketing: Understand the Impacts of Life Stages on Marketing
The stage of life you’re in plays a big part in how you spend your time and money. As you age, what was once vitally important to you changes. Keeping up with the latest trends, leaving your childhood home, getting married, buying your first home, raising kids, that...
Using Customer Journey Maps to Build Effective Marketing Tactics
Great strategies require thorough research, thoughtful discussion, complex choices, and solid commitment across an organization. Even after all that work, however, ideas alone won’t create loyal customers. An effective strategy needs a solid tactical plan, and one way...