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Your Clean Energy PowerPoint Presentation IS Branding

Your Clean Energy PowerPoint Presentation IS Branding

Take the time to create powerful presentations. TL;DR Takeways Check out this quick video to reduce the file size of your PowerPoint files. Positively impact your audience’s impression of your brand with every presentation. If your audience is reading a slide, they...

How Clean Energy Companies Find their Brand Vision

How Clean Energy Companies Find their Brand Vision

Clean energy companies need a brand vision too. Dig in to find out what makes a good brand vision, how do companies go about defining their vision, and ultimately how to integrate vision into everyday business.

Sustainable Branding at Tradeshows & Events

Sustainable Branding at Tradeshows & Events

The choices you make for tradeshows and events directly impact your brand. Making sustainable choices is an excellent way to show how your company “walks-the-walk”. Read on to learn more about choices you can make for a positive impact.

Misguided Solar Stock Photos

Misguided Solar Stock Photos

Not all solar stock photos are created equal. This article looks at common solar stock photo mistakes to avoid when choosing photos for your next campaign. All examples are real stock photos.

Collaboration Between Sales and Marketing Brings Higher Returns

Collaboration Between Sales and Marketing Brings Higher Returns

Marketing and sales don’t always see eye to eye. Those in sales can see theirs as the most important department. They’re bringing in the money, right? While those in the marketing world can see their department as the key to a business’s success. They’ve identified...

Using a Web Redesign as a Launchpad to Create a Brand Strategy

Using a Web Redesign as a Launchpad to Create a Brand Strategy

It starts with comments from the sales team, “our customers can’t find what they need on our website.” It moves to grumbling in management meetings, “our website it out of date. It doesn’t reflect us at all anymore.” Finally, a budget for a new website build gets...

Matching Metrics to Your Strategy

Matching Metrics to Your Strategy

All data are informative and useful, but not necessarily for the important questions your company faces. As you build dashboards, reports, or data visualizations, it’s tempting to pack as much information as possible, or to add extra pieces that coworkers request....