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How Clean Energy Companies Find their Brand Vision

How Clean Energy Companies Find their Brand Vision

Have you ever heard a clean energy company claim their vision is to “save the planet!”? I have. Many times. While “saving the planet” is shorthand for environmental action to combat human-caused climate change, the phrase does not make a good company vision. Breaking...

How Clean Energy Companies Find their Brand Vision

How Clean Energy Companies Find their Brand Vision

Clean energy companies need a brand vision too. Dig in to find out what makes a good brand vision, how do companies go about defining their vision, and ultimately how to integrate vision into everyday business.

Sustainable Branding at Tradeshows & Events

Sustainable Branding at Tradeshows & Events

The choices you make for tradeshows and events directly impact your brand. Making sustainable choices is an excellent way to show how your company “walks-the-walk”. Read on to learn more about choices you can make for a positive impact.

Misguided Solar Stock Photos

Misguided Solar Stock Photos

Not all solar stock photos are created equal. This article looks at common solar stock photo mistakes to avoid when choosing photos for your next campaign. All examples are real stock photos.

Collaboration Between Sales and Marketing Brings Higher Returns

Collaboration Between Sales and Marketing Brings Higher Returns

Marketing and sales don’t always see eye to eye. Those in sales can see theirs as the most important department. They’re bringing in the money, right? While those in the marketing world can see their department as the key to a business’s success. They’ve identified...

Using a Web Redesign as a Launchpad to Create a Brand Strategy

Using a Web Redesign as a Launchpad to Create a Brand Strategy

It starts with comments from the sales team, “our customers can’t find what they need on our website.” It moves to grumbling in management meetings, “our website it out of date. It doesn’t reflect us at all anymore.” Finally, a budget for a new website build gets...

Matching Metrics to Your Strategy

Matching Metrics to Your Strategy

All data are informative and useful, but not necessarily for the important questions your company faces. As you build dashboards, reports, or data visualizations, it’s tempting to pack as much information as possible, or to add extra pieces that coworkers request....

Branding is More than a Logo: Avoid These Three Branding Mistakes

Branding is More than a Logo: Avoid These Three Branding Mistakes

1. Not Being Consistent Brands that think simply slapping their logo onto everything they produce is enough to identify their brand will often confuse consumers with inconsistent visual images and messages. ​Branding is not a one and done effort. It is a consistent...

Brand Planning for the New Year

Brand Planning for the New Year

As October is in full swing, many companies are working on the process of budgeting for next year. Most companies will have a line item for marketing. If your company does not, as a vitally important endeavor, it is worth asking why. But, very few companies, unless...