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Why Should Clean Energy Companies Invest in Branding
I have often been asked to just “make a logo.” The potential client wanted the result of a brand strategy without putting in the work of defining their brand. It was split whether they walked away still “just wanting a logo” or they’d see the value in going through...
End-of-Year Reflection Exercise: An Alternative to SWOT Analysis
As 2019 comes to a close, it’s a natural time to reflect upon the year that’s passed and look toward the next. If your company’s fiscal year is also coming to an end, it may also be your budgeting season and perhaps the only time to identify projects and priorities...
Generational Marketing: Understand the Impacts of Life Stages on Marketing
The stage of life you’re in plays a big part in how you spend your time and money. As you age, what was once vitally important to you changes. Keeping up with the latest trends, leaving your childhood home, getting married, buying your first home, raising kids, that...
Using Customer Journey Maps to Build Effective Marketing Tactics
Great strategies require thorough research, thoughtful discussion, complex choices, and solid commitment across an organization. Even after all that work, however, ideas alone won’t create loyal customers. An effective strategy needs a solid tactical plan, and one way...
Power and Influence in Brand Storytelling
What is power, and what makes a brand story powerful? German sociologist Max Weber defined power as the ability of one person to exert their will over the resistance of others. That autocratic, colonial approach to power certainly sounds like many famous leaders, but...
Great Brand Stories are Authentic
There are brand story generators on the internet. They ask you a few questions about your business and presto chango, you get instant content about your brand. I tried one today and it gave less than stellar results. The autogenerated message I received was cold and...
The Visuals Your Brand Uses are Integral to the Company Story
I saw a meme the other day showing two images, both saying “I will always find you”. One was in a curvy typeface with hearts as the dots on the letter “i”. The other was a scratchy typeface that looked like it had been carved into something. The subline was “Fonts...
From So-So to Stunning: Tradeshow Booth Design Tips
When you’ve got a tradeshow coming up, planning for its design is essential. A great design should support your campaign theme and take your booth from so-so to stunning. Impressive Images Now is the time to bring out your best imagery. Attendees may only spend 5...
Eco-friendly Options for Tradeshow Giveaways
Tradeshow giveaways. Promotional swag. Corporate goodies. Whatever you call them, branded gifts are common features of a tradeshow marketing strategy. Not only do they attract passersby to stop and engage your booth, but they also build top-of-mind awareness long...
Reviewing Visual and Messaging Hierarchies in Marketing Collateral
If you’ve spent time on the interwebs, you have likely heard of Maslow’s Hierarchy of Needs, which talks about meeting the most basic needs first – food, water, shelter, sleep – and then moving up the pyramid to self-actualization. And you’ve probably seen some form...
The Four Types of Data Analysis That Inspire Innovation
The largest obstacle to change in any organization (no matter its size) isn’t a lack of money or time, it’s a lack of committed cooperation. Even bootstrapped start-ups can leapfrog mature conglomerates when a data-driven culture creates rapid innovation. Certainly...
Is Your Company Ready for the Next Solar Tradeshow?
Here is a design and marketing checklist to help keep you on track in your tradeshow preparation. Solar Power International is three months away. While that may seem like a while out, in reality it isn’t. Yes, this is the solar show to be at in the U.S. While not as...
Corbae Creative Is a Virtual Agency
We all telecommute from our home offices. Here’s why. Agile work, telework, remote work, virtual work, call it what you like, leaving the traditional office behind and substituting technology for travel has some great benefits. Imagine freeing up over 11 days, the...