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Video Tactical Tip: Quickly Reduce Large PowerPoint File Sizes

Video Tactical Tip: Quickly Reduce Large PowerPoint File Sizes

I work with PowerPoint often, regularly creating and editing decks for my clean energy clients. I often hear “the deck is too large to email.” I’m going to show you quick way to reduce the file size of your decks in seconds. Open your presentation. I’ve opened a...

Branding is More than a Logo: Avoid These Three Branding Mistakes

Branding is More than a Logo: Avoid These Three Branding Mistakes

1. Not Being Consistent Brands that think simply slapping their logo onto everything they produce is enough to identify their brand will often confuse consumers with inconsistent visual images and messages. ​Branding is not a one and done effort. It is a consistent...

Brand Planning for the New Year

Brand Planning for the New Year

As October is in full swing, many companies are working on the process of budgeting for next year. Most companies will have a line item for marketing. If your company does not, as a vitally important endeavor, it is worth asking why. But, very few companies, unless...

End-of-Year Reflection Exercise: An Alternative to SWOT Analysis

End-of-Year Reflection Exercise: An Alternative to SWOT Analysis

As 2019 comes to a close, it’s a natural time to reflect upon the year that’s passed and look toward the next. If your company’s fiscal year is also coming to an end, it may also be your budgeting season and perhaps the only time to identify projects and priorities...

Using Customer Journey Maps to Build Effective Marketing Tactics

Using Customer Journey Maps to Build Effective Marketing Tactics

Great strategies require thorough research, thoughtful discussion, complex choices, and solid commitment across an organization. Even after all that work, however, ideas alone won’t create loyal customers. An effective strategy needs a solid tactical plan, and one way...

Power and Influence in Brand Storytelling

Power and Influence in Brand Storytelling

What is power, and what makes a brand story powerful? German sociologist Max Weber defined power as the ability of one person to exert their will over the resistance of others. That autocratic, colonial approach to power certainly sounds like many famous leaders, but...

Great Brand Stories are Authentic

Great Brand Stories are Authentic

There are brand story generators on the internet. They ask you a few questions about your business and presto chango, you get instant content about your brand. I tried one today and it gave less than stellar results. The autogenerated message I received was cold and...

The Visuals Your Brand Uses are Integral to the Company Story

The Visuals Your Brand Uses are Integral to the Company Story

I saw a meme the other day showing two images, both saying “I will always find you”. One was in a curvy typeface with hearts as the dots on the letter “i”. The other was a scratchy typeface that looked like it had been carved into something. The subline was “Fonts...

From So-So to Stunning: Tradeshow Booth Design Tips

From So-So to Stunning: Tradeshow Booth Design Tips

When you’ve got a tradeshow coming up, planning for its design is essential. A great design should support your campaign theme and take your booth from so-so to stunning. Impressive Images Now is the time to bring out your best imagery. Attendees may only spend 5...

Eco-friendly Options for Tradeshow Giveaways

Eco-friendly Options for Tradeshow Giveaways

Tradeshow giveaways. Promotional swag. Corporate goodies. Whatever you call them, branded gifts are common features of a tradeshow marketing strategy. Not only do they attract passersby to stop and engage your booth, but they also build top-of-mind awareness long...

Reviewing Visual and Messaging Hierarchies in Marketing Collateral

Reviewing Visual and Messaging Hierarchies in Marketing Collateral

If you’ve spent time on the interwebs, you have likely heard of Maslow’s Hierarchy of Needs, which talks about meeting the most basic needs first – food, water, shelter, sleep – and then moving up the pyramid to self-actualization. And you’ve probably seen some form...