Smiling engineer in an orange safety vest sitting in a large energy control room.

Beyond Looking Pretty: Creative Strategy for Clean Energy Brands

We all have a favorite color. We can pinpoint our preferences for elaborate or minimalist. We know if we’d rather hang a Banky or Monet on our wall.

Relying solely on aesthetics to guide your organization’s creative leaves a large chunk of the potential of creative design and marketing out of the picture.

Enter creative strategy. A good creative strategy ties your overall brand goals, target audience, tone, messaging, customer journey, value proposition, and positioning to the goals of a particular marketing/design campaign.

Creative strategy for marketing campaigns and content

Every project and campaign should start with a strong creative strategy. If you’re unsure where to begin and how to incorporate a creative strategy into your clean energy branding, reach out today. Corbae can help your company address the core components of a strong creative strategy to bring clarity and visibility to your marketing endeavors.

Style and brand guides

New clean energy company? You have the opportunity to start with a clean slate and build a strategy into your visual identity right from the start. A well-developed visual identity and codified style guide will help all key stakeholders embrace your company vision.

Existing company? Auditing existing brand visuals then implementing a strong, focused visual strategy will help you bring your message to the marketplace in a cohesive fashion.

Brand audit

How are your presenting your brand to the world? Is it visually consistent? Do the visuals reinforce your brand message? A creative strategy not rooted in a strong, clear, consistent brand will get lost in the noise. Reach out to Corbae today to discuss a brand audit. A brand audit will review and analyze your organization’s intended messaging and market-facing visuals, delivering a report with actionable insights.

Specializing in branding for

Solar energy

Energy storage

Grid modernization

FAQs

Reach out if you have other questions about branding, design, and marketing communications for clean energy.

What is a creative strategy?

A creative strategy builds on brand fundamentals to incorporate campaign or project-specific goals, messaging, audiences, and metrics for success into a well-thought-out plan. Branding comes first, then a creative strategy builds on that for specific campaigns.

Why do clean energy companies need a creative strategy?

Consider this. It takes a person milliseconds to comprehend a visual scene, while the average time it takes to read 200-250 words is 60 seconds. If a person hears information, they will remember 10% of it three days later. If they are also presented with a relevant picture, they will remember 65% of the information.

Adding social media into the mix, 35% of the population remember a brand better after seeing visual content over text-only.

By bringing clarity to the pairing of messaging and visuals, clean energy brands will see stronger results overall in their marketing efforts.