Branding, Design, and Marketing Communications for
Energy Storage Companies
Energy storage has been called the enabling technology for 100% renewables, providing needed firming and resiliency. Estimates put energy storage growth at 20x from 2020 to 2030. And as adoption rates grow from utilities to homeowners, leading battery chemistries will consolidate.
Strongly communicating your message in a visually engaging way will be key for your company to see 2030 as a leading energy storage firm.
Having worked with energy storage startups to firms who have gone public, Corbae can help your company meet its marketing goals.
Corbae has worked with energy storage companies since 2018 to deliver impactful branding, design, and marketing communications.
Services offered to help your energy storage company meet its goals
From brand strategy to design and marketing execution, Corbae is here to help your energy storage brand thrive.
Branding
We work with you to define and refine root brand goals, tenets, guidelines, and visual representation.
We then develop visual and communication strategies and documentation.
Brand and creative strategy
By understanding your long and short-term goals, we work with you to develop branding, marketing, and creative frameworks to support those goals.
We expand those frameworks into long and short-term multi-channel campaigns supporting products/services, events, initiatives, and industry partnerships.
Marketing planning and execution
Strategy is only as good as its execution. And to that end, we help you meet identified milestones with execution plans for campaigns supporting products/services, events, initiatives, and industry partnerships.
That includes creating content, including case studies, reports, website, social media, email, and other materials.
Creative services
In a visual world, content must be paired with effective creative assets. We specialize in the creation of those assets including web, social, collateral, presentations, videos, and other print and digital materials supporting marketing efforts.
Design and marketing specializations include
Web design
Marketing campaigns
Presentation strategy and design
Collateral design
Infographics
Reports and white paper strategy and design
Video strategy and production
Social, email, web communication
FAQs
Reach out if you have other questions about branding, design, and marketing communications for energy storage.
How do I evaluate branding and marketing services for my energy storage firm?
Meet the team you will actually be working with to ensure you can work well together.
Consider what experience they have working with energy storage companies. Will you end up spending a lot of time training them on the differences in battery chemistries? There will always be time spent learning more about your company, but do you have the time to teach about energy storage too?
Generally, does the agency provide both brand strategy and brand creative? Or just one? What is their hand-off process when the engagement is complete?
Finally, consider timelines. Would you like to launch a brand at RE+, Intersolar, or ACP? Ask if the agency you’re considering can meet your timeline.
What’s important to know about marketing energy storage?
Understanding your audience and your market fit are important when it comes to energy storage. If your audience is homeowners, your story and marketing will need to be structured differently than if your audience is utilities, IPPs, and developers.
Remember that while energy storage has seen massive inroads in adoption the last few years, the pros and cons of battery chemistries is still the wild west. Be clear in your positioning. Listen to the questions your audience asks. If one person is asking, others are probably thinking about it.
Finally, remember that no matter how cool your technology is, any energy story is ultimately about people. How does it help make their lives better? How does it serve them?
Why should my energy storage company invest in branding?
Organizations often rely on “just making a great product” or “just doing good work”, thinking “if you build it, they will buy.” However, we’re in a market in which minor variations of large and small white and grey boxes proliferate. That product image won’t connect with your audience. But your story, if told well and truly, will.
Understanding your vision, mission, value proposition, and positioning will help your organization connect with your audience. That matters when your audience is looking at which white box to buy.
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Ready to discuss your branding and creative needs?
Reach out today!