Aimee Tuck

Founder and Principal

Aimee works with clean energy companies to develop their brand strategy and the execution of that brand in the marketplace. Collaborating with clients, Aimee helps brands articulate their why, how, and what in a visually authentic manner.

With a diverse background in graphic design and marketing communications, Aimee got her start in the solar industry in 2000 and founded Corbae Creative in 2002. Bringing her in-depth knowledge of solar, energy storage, and grid modernization together with her design and marketing experience, she has helped to strategically define visual identities and marketing for B-to-B and B-to-C companies regional, national, and international in scope.

Aimee has spoken about design as a marketing strategy in the solar industry as well as published pieces offering practical advice to help design stand out. She is also an active member of WRISE.

Prior to founding Corbae Creative, she wore various hats, including a graphic designer for a renewable energy company, a proposal and marketing coordinator for several architecture firms, and managed an art gallery. She holds a Bachelor of Arts in English and is always learning.

She has served on the Everett School District’s Sustainability Committee, is active as member of Everett Community College’s Graphic Design Advisory Committee, and volunteers as an elementary art educator.

Aimee also enjoys seeing her two boys grow and actively engaging in their education and play, is a voracious reader, loves hiking, is happiest when creating, and used to enjoy home improvement projects before the “honey do” list got so long.

Aimee Tuck portrait

Published Articles

The Power of Why for Your Solar Brand Strategy

The Power of Why for Your Solar Brand Strategy

Articulating your firm’s why, like the arduous work of synthesizing your mission down to a few words in a tagline, is worth the effort. It is the foundation for all marketing and sales initiatives.