Branding, Design, and Marketing Communications for
Grid Modernization Companies
The core of electric grid in the U.S. can be traced back to the 1920s – even earlier for the first generating stations. By the mid-1960s, most of what we think of as the grid was in place.
From EV charging to data centers to home electrification, we’re see a growing demand for energy. Demands that can’t and shouldn’t be met with century-old technologies. We have the opportunity to reimagine the grid for the next century and beyond.
Effectively communicating the importance and opportunity grid modernization efforts represent without your audience’s eyes glazing over can be difficult. Understand your stakeholders. Understand your brand. Use strong visuals to convey your message simply. Corbae can help.
Since 2019, Corbae has worked with grid modernization organizations invested in clean energy delivering impactful branding, design, and marketing communications.
Services offered to help your grid modernization firm meet its goals
From brand strategy to design and marketing execution, Corbae is here to help your grid modernization brand thrive.
Branding
We work with you to define and refine root brand goals, tenets, guidelines, and visual representation.
We then develop visual and communication strategies and documentation.
Brand and creative strategy
By understanding your long and short-term goals, we work with you to develop branding, marketing, and creative frameworks to support those goals.
We expand those frameworks into long and short-term multi-channel campaigns supporting products/services, events, initiatives, and industry partnerships.
Marketing planning and execution
Strategy is only as good as its execution. And to that end, we help you meet identified milestones with execution plans for campaigns supporting products/services, events, initiatives, and industry partnerships.
That includes creating content, including case studies, reports, website, social media, email, and other materials.
Creative services
In a visual world, content must be paired with effective creative assets. We specialize in the creation of those assets including web, social, collateral, presentations, videos, and other print and digital materials supporting marketing efforts.
Design and marketing specializations include
Web design
Marketing campaigns
Presentation strategy and design
Collateral design
Infographics
Reports and white paper strategy and design
Video strategy and production
Social, email, web communication
FAQs
Reach out if you have other questions about branding, design, and marketing communications for grid modernization.
Is branding necessary for grid modernization firms?
Branding isn’t necessary for grid mod firms if you’re okay with only thinking of your products or services as commodities, making the entire purchase about price.
With that said, while power markets may look at electricity as a commodity, that doesn’t mean your product/service is. Understanding and telling your brand story in a way that resonates with your audience can help remove your organization from that race to the bottom.
Think about the last time you bought something and didn’t choose the lowest price option. Why didn’t you? Brand reputation for better? A better story showing you the benefits and the value? Brand loyalty? Now think about how you can bring that lesson to bear in your organization.
What’s different about branding and marketing for grid modernization companies?
When thinking about branding and marketing for grid mod firms, understanding your customers is key. While this can be said of any industry, in clean energy, it is doubly so. Your audience probably has more energy subject matter expertise than most. You are walking a fine line between providing expertise and diving into the jargon weeds. Knowing your audience is important to know where that fine line is.
For visual identities – logos, etc. – tired, often used tropes should be avoided. Power poles, transmission lines, a light bulb, and the power/on/off symbol have been used a lot. Consider different visuals when designing a logo to help your organization stand out.
Related work
Integral Advance Solutions Website Design
Website design for an innovative network engineering firm working with utilities in grid modernization and telecommunications infrastructure.
IAS Logo Design and Color Palette Development
Logo design and color palette creation for an innovative network engineering firm working with utilities in grid modernization.
Elpis Website Design
Website design for a company serving electric utilities with a complex service offering including data analytics and AI.
Related posts
Performing a Clean Energy Brand Audit
How Clean Energy Companies Can Turn Their Vision into Action
Defining Clean Energy Branding
Ready to discuss your branding and creative needs?
Reach out today!