Grounded in Possibility

Wow, what a month it’s been. As I write this, many of you are gathered in Boston at RE+ NE 2025, which as a colleague noted, “we’ve graduated to the big room this year.” To me, it feels like we’ve hit a tipping point in the energy transition with consumers and corporations making the choice of clean energy. And yes, my view is likely too naive as policy winds shift, adding a giant uphill track to the solar (and energy storage) coaster.

Recently, I’ve been reading “What if We Get it Right?” by Ayana Elizabeth Johnson. If you haven’t read it yet, run – don’t walk – to your favorite indie bookstore and get a copy for yourself. I haven’t finished reading it, but I still recommend it. It is full of the realities of climate change, climate science explained for us English majors, possibility, hope, and real action. It probably has something to do with my optimism in the energy transition.

Possibility. It’s such an interesting concept. We get to define what’s possible. Creativity, problem-solving, and visions of what’s next help us reach what’s next. We get to define that. We get to define what’s possible. 100% renewable energy is not only possible, but probable.

Back in 1985, Larry Niven, a science fiction author, wrote a short story called “Limits”. In it a human overhears two aliens talking about how humans search for limits first, then backfill from that limit. When the limit is broken, we find the next limit. The aliens found this concept fascinating. And this story has stuck with me for years.

Take a moment, let limits go, and imagine what’s possible. Keep “possible” in your mind as we move forward in what will likely be a challenging year for solar and energy storage. We can always work towards possible, even if the steps are smaller.

Reach out if you’d like to discuss possibilities. And please forward this newsletter to anyone you think could benefit.

Use Your Brand Voice to Inspire

All clean energy companies have a brand voice, whether intentional or not, in which the company’s unique personality shows. A brand voice is defined by your audience through words, visuals, and actions. All of these pieces coalesce into a brand voice your audience will pare down into a short descriptor in their own mind.

Starting from your brand values, your organization can mold your brand voice to inspire your audience. Read on to understand the lasting long-term impacts anchoring in a “sense of possibility” will have on your audience, stakeholders, and employees.