Creative Purpose Blog

Explore how solar, energy storage, and clean energy companies can best deploy brand strategy, effective visual communications, and integrate branding best practices into marketing efforts.

All posts were written by a human for humans.

Your Clean Energy PowerPoint Presentation IS Branding

Take the time to create powerful presentations with these do’s and don’ts. After all, your clean energy PowerPoint presentation IS branding.

Video Tactical Tip: Quickly Reduce Large PowerPoint File Sizes

This video quick tip shows you a fast way to reduce the file size of your PowerPoint presentation, making it easier to email.

In Clean Energy Branding Content, Forget the Unitaskers

There is no shortage of ideas to talk about with your clean energy audience. Time and budget, however, are limiting factors. How do you create the most value from every piece of content you create? No unitaskers.

How Clean Energy Companies Find their Brand Vision

Clean energy companies need a brand vision too. Dig in to find out what makes a good brand vision, how do companies go about defining their vision, and ultimately how to integrate vision into everyday business.

Why Should Clean Energy Companies Invest in Branding

Investing in branding helps clean energy companies steer their vision instead of leaving it to outside forces.

Sustainable Branding at Tradeshows & Events

The choices you make for tradeshows and events directly impact your brand. Making sustainable choices is an excellent way to show how your company “walks-the-walk”. Read on to learn more about choices you can make for a positive impact.

Misguided Solar Stock Photos

Not all solar stock photos are created equal. This article looks at common solar stock photo mistakes to avoid when choosing photos for your next campaign. All examples are real stock photos.

Collaboration Between Sales and Marketing Brings Higher Returns

Marketing and sales don’t always see eye to eye. Those in sales can see theirs as the most important department. They’re bringing in the money, right? While those in the […]

Newsletters

July 2026

Changing Times in Clean Energy

June 2026

Stories, Sun, and Visions in Action

May 2026

Powerful Branding Guidebook Now Available

April 2026

Earth Day, Earth Joy

March 2026

Welcome Spring

February 2026

Brand Planning for Clean Energy Acquisitions

December 2025

Appreciating Light and a Logo Guide

November 2025

Making Sense of Branding and a Thank You