Creative Purpose Blog
Explore how solar, energy storage, and clean energy companies can best deploy brand strategy, effective visual communications, and integrate branding best practices into marketing efforts.
All posts were written by a human for humans.
Your Clean Energy PowerPoint Presentation IS Branding
Take the time to create powerful presentations with these do’s and don’ts. After all, your clean energy PowerPoint presentation IS branding.
Video Tactical Tip: Quickly Reduce Large PowerPoint File Sizes
This video quick tip shows you a fast way to reduce the file size of your PowerPoint presentation, making it easier to email.
In Clean Energy Branding Content, Forget the Unitaskers
There is no shortage of ideas to talk about with your clean energy audience. Time and budget, however, are limiting factors. How do you create the most value from every piece of content you create? No unitaskers.
How Clean Energy Companies Find their Brand Vision
Clean energy companies need a brand vision too. Dig in to find out what makes a good brand vision, how do companies go about defining their vision, and ultimately how to integrate vision into everyday business.
Why Should Clean Energy Companies Invest in Branding
Investing in branding helps clean energy companies steer their vision instead of leaving it to outside forces.
Sustainable Branding at Tradeshows & Events
The choices you make for tradeshows and events directly impact your brand. Making sustainable choices is an excellent way to show how your company “walks-the-walk”. Read on to learn more about choices you can make for a positive impact.
Misguided Solar Stock Photos
Not all solar stock photos are created equal. This article looks at common solar stock photo mistakes to avoid when choosing photos for your next campaign. All examples are real stock photos.
Collaboration Between Sales and Marketing Brings Higher Returns
Marketing and sales don’t always see eye to eye. Those in sales can see theirs as the most important department. They’re bringing in the money, right? While those in the […]
Newsletters
July 2026
Changing Times in Clean Energy
June 2026
Stories, Sun, and Visions in Action
May 2026
Powerful Branding Guidebook Now Available
April 2026
Earth Day, Earth Joy
March 2026
Welcome Spring
February 2026
Brand Planning for Clean Energy Acquisitions
December 2025
Appreciating Light and a Logo Guide
November 2025
Making Sense of Branding and a Thank You
