Creative Purpose Blog

Find clarity, unearth treasures, get the big picture, and see what customers see by performing a brand audit for your clean energy organization.

Go beyond simply checking a box to say your clean energy company has a vision statement and integrate actions into your everyday work decisions that moves you closer to your vision.

Are you on the same page as others when discussing clean energy branding terminology? How does terminology impact branding within your clean energy organization? Read on to understand commonly misinterpreted terms and how they fit into branding in general.

Clean energy design and marketing can learn a lot from best practices for neurodivergence to make content better for everyone. How, you ask? Read on for tips to make your clean energy content and design better.

Branding and marketing get forgotten during the intense negotiation phase of a clean energy merger or acquisition. That leaves pre, during, and post-acquisition branding and marketing a muddle with a “we’ll figure it out” strategy. Yet, with a little planning and thoughtfulness, organizations can preserve or transfer brand equity instead of losing it in the shuffle.

Limited light at the Winter Solstice leads to appreciation for bright spots at dark times. And creating successful clean energy brand logos.

Branding jargon can be confusing. Break through it all to understand if your clean energy company needs branding, a brand refresh, or a full rebrand. Or maybe something else entirely. Understand what to ask and how to evaluate options.

Learn how clean energy brands can create a market advantage using regular brand check-ins with how-tos for monthly, quarterly, and annual check-ins.