Newsletters
News, tips, and insights from the Corbae Creative team
Most Recent Newsletter
How Clean Energy Companies Find their Brand Vision, October 2023
I love this time of year. Gold, crimson, and yellow landscapes, sweaters, the crunch of leaves underfoot on a walk, the brilliant blue of an autumn morning sky, the stark contrast of changing leaves against a stormy sky. Tea, a good book, a blanket, and a cat. As much...
Dear Solar: We Still Need to Work on That Image, July 2019
I read a great overview about how solar works in a recent Popular Mechanics article. It was well-written and provided an excellent overview. This paragraph stuck with me, however: But for all their importance, solar panels still feel mysterious. Stiff and slightly...
Solar, Where Ya’ Goin’? June 2019
I have had some interesting conversations about solar lately. In several conversations the idea of the electrical grid joining the internet of things (IoT) and what impacts that will have on solar and solar software has come up. In most conversations, people see the...
Hone Your Solar Message, May 2019
Last week SEIA released a new fact sheet on solar soft costs. Soft costs include installation labor, permits, and “overhead” costs such as marketing, sales, and administration; everything but the hardware installed. Hardware prices have gone down enough that the...
Happy Earth Day, April 2019
Today marks the 49th year we’ve celebrated Earth Day. As I’m writing this, I’m looking out my window and the sun is shining, there are beautiful, white fluffy clouds in the sky, the air is crisp from rain earlier, and the evergreens across the street are swaying...
Solar’s Time Has Come, March 2019
I’m curious. 2019 is the last year for a 30% solar tax credit. In 2020 it drops to 26%. Has this deadline/rush had an effect on your business? I hear from some colleagues that it hasn’t yet, or they are planning projects that will begin construction in 2020 or even...
Your Why and Solar’s Growing Up, February 2019
Last week, I spent time with a client working through a “Why” workshop. It always stuns me how powerful these workshops are. From small teams to large corporations, there is always an “aha” moment, in which the team gets it in their gut (pun intended for those of you...
Happy New Year! January 2019
Welcome to 2019 and the start of a new year. Yes, we’re weeks into the year already, but it still counts as new, right? The Corbae team has been busy digging into the policy and software sides of solar, and refining 2019 goals for our clients. Have you set goals for...