The Branding Guide Your Clean Energy Company Needs
Written FOR clean energy companies
One of the most powerful (pun intended) strategies clean energy companies can use to prosper is to build a solid, long-term brand.
Yet, when it comes to brand building, clean energy companies often leave it to chance, relying on an “if you build it...” strategy and tactics without substance.
And more broadly, to move solar and energy storage from niche to mainstream, companies all along the supply chain need to strengthen their branding and brand story.
Whether you’re a small solar installer who has never given branding a second thought, or a multi-national energy storage corporation planning for the next five years, you deserve a brand strategy that helps your organization thrive.
This workbook, developed exclusively for clean energy companies, will help you build a powerful brand. Regardless of your path – in-house or working with outside consultants, agencies, or freelancers – it will take you through a branding process step by step using a logical, easy-to-follow method.
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Available in hardback and a PDF ebook
What's Inside?
Understand how to get the most out of this guidebook and why branding is important for clean energy companies. Each excercise includes why your team should tackle this step, what skills you'll need, estimated time investment, and a step-by-step guide to complete the excercise.
Throughout the book, follow two companies with snapshots of completed excercises.
Excercises include
Messaging
Customer profiles
Value propositions and positioning
Messaging framework
Research
Asset review
Staff and leadership interviews
Customer research
Competitor research
Core
Vision
Mission
Brand values
Naming
Visual Identity
Logo
Visual identity
Style and brand guide
Implementation
Rollout roadmap
Active incorporation
Assessment
About the author
25 years of clean energy and branding expertise
For over 25 years, Aimee Tuck has brought technical, design, and marketing expertise together to strategically define visual identities and marketing communications for solar, energy storage, and grid modernization organizations across the supply chain. Powerful Branding, her first book, grew out of a desire to see ALL clean energy companies take advantage of branding best practices to tell a strong, resonant brand story and thrive. An avid reader, writer, and designer, Aimee enjoys promoting art education and renewable energy. She loves observing the incredible beauty of the natural world and sharing that with others.
