String inverters for large-scale ground mount solar
Client
CPS America
Scope
Messaging and visual strategy, creative development of ads, web banners, emails, social posts, and other marketing materials.
Challenge
For the solar industry to consider string inverters for larger ground-mount PV systems.
Solution
Using a straightforward question and answer approach, while drawing the viewer’s eye in with straight-on eye contact in the visuals, paid media pieces laid the groundwork for solar installers to skip from asking if string was right for ground-mount solar directly to CPS America string inverters were the right answer to larger ground-mount solar installations.