275kW Inverter Product Launch
Launch into a new market segment
Client
CPS America
Scope
Messaging and visual strategy, creative development of ads, web banners, emails, social posts, and other marketing materials.
Challenge
To introduce a new, utility-scale inverter from a company known for commercial-scale inverters.
Solution
When launched, the 275kW inverter was the most powerful string inverter available in North America. Using bold language and eye-catching “strength” visuals, materials captured the viewers attention, leading them to the new offering that just happened to be a utility-scale solution.
