Refining brand to redefine the modern grid
Client
Elpis Squared
Elpis Squared was acquired by Itron
Scope
Market landscape, visual identity refinement, brochures, company presentation
Challenge
Understand the company’s unique position in the marketplace and apply that understanding to their collateral, while simplifying a complex product and service offering.
Solution
Elpis² has an innovative and game-changing data analytics and AI product and service offering for electric utilities. With a recent influx of new companies into the space, we worked with Elpis to help them refine their unique position in the market.
We then applied that knowledge to polish their visual brand identity, keeping their existing logo. We used the refinement on a series of new brochures and company presentations.
Brochures and presentation material were in collaboration with Trevi Communications.