Branding and Collateral Refinement

Refining brand to redefine the modern grid


Elpis Squared


Market landscape, visual identity refinement, brochures, company presentation


Understand the company’s unique position in the marketplace and apply that understanding to their collateral, while simplifying a complex product and service offering.


Elpis² has an innovative and game-changing data analytics and AI product and service offering for electric utilities. With a recent influx of new companies into the space, we worked with Elpis to help them refine their unique position in the market.

We then applied that knowledge to polish their visual brand identity, keeping their existing logo. We used the refinement on a series of new brochures and company presentations.

Brochures and presentation material were in collaboration with Trevi Communications.