Branding Development

Define and develop a visual framework


SunSpec Alliance


“Why” strategy, competitive review, visual strategy and framework, implementation across programs and collateral systems


Find the brand “core” and showcase that in a visual framework.


Working with the SunSpec team, we helped them define their brand, and then developed a visual framework. The framework allows for strong program visuals, while coordinating with other programs and the SunSpec brand as a whole. We kept the logo and built on the concept of “ecosystem” to develop the visual framework.