
Digital Energy Marketing Campaign
Bridging the gap from installation to software
Client
SunSpec Alliance
Scope
Visual and content strategy, design, marketing collateral, graphics, social media, and email
Challenge
Make an impact on a largely construction-oriented industry that needed to be involved in software.
Solution
When we launched this campaign, the solar industry was not focused on interoperability and communications standards that would enable a distributed grid to succeed. Working with SunSpec, we developed a visual campaign they could use across several initiatives to help convey this energy transition. We developed a core visual and several key messages, as well as implementation.