Digital Energy Marketing Campaign

Bridging the gap from installation to software


SunSpec Alliance


Visual and content strategy, design, marketing collateral, graphics, social media, and email


Make an impact on a largely construction-oriented industry that needed to be involved in software.


When we launched this campaign, the solar industry was not focused on interoperability and communications standards that would enable a distributed grid to succeed. Working with SunSpec, we developed a visual campaign they could use across several initiatives to help convey this energy transition. We developed a core visual and several key messages, as well as implementation.