Bridging the gap from installation to software
Client
SunSpec Alliance
Scope
Visual and content strategy, design, marketing collateral, graphics, social media, and email
Challenge
Make an impact on a largely construction-oriented industry that needed to be involved in software.
Solution
When we launched this campaign, the solar industry was not focused on interoperability and communications standards that would enable a distributed grid to succeed. Working with SunSpec, we developed a visual campaign they could use across several initiatives to help convey this energy transition. We developed a core visual and several key messages, as well as implementation.