Digital Energy Marketing Campaign

Bridging the gap from installation to software

Client

SunSpec Alliance

Scope

Visual and content strategy, design, marketing collateral, graphics, social media, and email

Challenge

Make an impact on a largely construction-oriented industry that needed to be involved in software.

Solution

When we launched this campaign, the solar industry was not focused on interoperability and communications standards that would enable a distributed grid to succeed. Working with SunSpec, we developed a visual campaign they could use across several initiatives to help convey this energy transition. We developed a core visual and several key messages, as well as implementation.