Elpis Website Design
Simplify electric utility data analytics and AI
Client
Elpis Squared
Scope
Complete website redesign from the ground up
Challenge
Completely redesign a website detailing a complex product and service offering while appealing to a split audience of technology-focused engineers and executives.
Solution
The field of data analytics, machine learning, and AI have evolved dramatically in the last five years. The Elpis², Inc. website had not kept up with their innovative product and service offerings to electric utilities. We started from “zero” with their new website, strategically mapping out customer journeys, targeted keywords, present and future content, and navigation.
Using recent branding work for Elpis, we developed content, designed the website, and executed the launch.
The site saw a 102% increase in traffic in the first month after launching and consistently sees 54%+ more traffic than the old site.
