Going solar for commercial clients
Client
Infiniti Energy
Infiniti was acquired by Aggreko
Scope
Content strategy, content, graphics, collateral
Challenge
Develop a lead magnet in conjunction with a major manufacturing conference.
Solution
The team was attending a conference with people who were not familiar with solar. We developed a content strategy, a guide targeted to the audience of the conference, and a series of business cards with a direct link to the guide.
The team was able to hand out the cards at the show and follow up with other leads by directing them to the guide.