Event and Content Strategy

Infiniti Energy

Content strategy, content, graphics, collateral

Develop a lead magnet in conjunction with a major conference.

The team was attending a major conference with people who were not familiar with solar. We developed a content strategy, a guide targeted to the audience of the conference, and a series of business cards with a direct link to the guide.

The team was able to hand out the cards at the show and follow up with other leads by directing them to the guide.