Replace traditional solar co-op program
Client
AllEarth Solar
Scope
Customer research, campaign creative, marketing assets, digital and print ad templates, door hanger templates, lawn sign templates, postcard templates, and social media
Challenge
Provide effective marketing assets to solar installation partners throughout the US.
Solution
When AllEarth Renewables moved from a traditional co-op marketing program to thematic marketing materials, they needed to work throughout the US. The “Follow the Sun into the Future” campaign, developed in collaboration with Identity³, targeted specific end user demographics. The program garnered participation by 40% of AllEarth’s installation partners in its initial launch.