
Fronius Difference Campaign
Removing friction from interactions
Client
Fronius USA
Scope
Customer research, branding, visual strategy, messaging, web and print advertising, video development and production
Challenge
Showcase the intangible benefits of working with Fronius USA
Solution
Innovative products were only part of the story for those who chose to work with Fronius USA. We worked with Fronius USA to perform customer research, then define the intangible. That research led to our definition of a visual strategy and one strong messaging architecture, which then rolled into externally facing marketing materials.