Identity Refresh | Boston Solar

As part of a customer profile development and content marketing strategy, we refreshed the Boston Solar identity to better fit with who their customers are and who they are trying to reach. Prior to this identity refresh, the company did not have a cohesive look and feel that was easily identifiable by their potential customers. Except for the logo, there was no consistency. We combined the company personality with their target audience to create a new system that could be applied across all outreach efforts. Their logo, the one piece they had used consistently, stayed the same.

The project included:

  • Style Guide Development / Standardization
  • Icon System
  • Collateral
  • Website Input
  • Social Media Graphics

Identity refresh completed in association Identity³,