Long-Duration Energy Storage White Paper

Energy storage is the enabling technology for grid decarbonization

Client

ESS Inc.

Scope

Visual strategy, creative consulting, white paper design, infographic development, social media graphics

Challenge

Address obstacles to employing long-duration energy storage

Solution

Working in collaboration with TerraCurrent, we designed a white paper and coordinating infographic addressing long-duration energy storage’s role in decarbonizing the grid. Lithium-based batteries, the current leader in energy storage solutions, are not ideal for long-duration storage. By showing the strong role long-duration energy storage will play going forward both in a longer format white paper and quick snippet infographics, the message was portrayed for multiple audiences.