
Long-Duration Energy Storage White Paper
Energy storage is the enabling technology for grid decarbonization
Client
ESS Inc.
Scope
Visual strategy, creative consulting, white paper design, infographic development, social media graphics
Challenge
Address obstacles to employing long-duration energy storage
Solution
Working in collaboration with TerraCurrent, we designed a white paper and coordinating infographic addressing long-duration energy storage’s role in decarbonizing the grid. Lithium-based batteries, the current leader in energy storage solutions, are not ideal for long-duration storage. By showing the strong role long-duration energy storage will play going forward both in a longer format white paper and quick snippet infographics, the message was portrayed for multiple audiences.