New Era for Solar Inverters Marketing Campaign

Client

Scope

Marketing campaign and execution, including media, social, email, print, webinar, collateral, and content

Solution

String inverters offer many advantages over central inverters in utility-scale solar. Yet adoption in the U.S. has been slow. We were challenged to develop a campaign leading up to RE+ that captured attention, while highlighting the advantages of CPS America string inverters.

Building on the idea that this was a newer way to develop utility-scale solar in the U.S., we developed the “New Era” campaign. Using strong visuals of dinosaurs in solar fields, we captured the viewer’s attention, then expanded on the benefits of CPS America string inverters.