New Era for Solar Inverters Marketing Campaign

Position string inverters as a modern choice for utility-scale solar


CPS America


Marketing campaign and execution, including media, social, email, print, webinar, collateral, and content


Expand developer and utility awareness of the advantages of string inverters in utility-scale solar in an engaging way.


String inverters offer many advantages over central inverters in utility-scale solar. Yet adoption in the U.S. has been slow. We were challenged to develop a campaign leading up to RE+ that captured attention, while highlighting the advantages of CPS America string inverters.

Building on the idea that this was a newer way to develop utility-scale solar in the U.S., we developed the “New Era” campaign. Using strong visuals of dinosaurs in solar fields, we captured the viewer’s attention, then expanded on the benefits of CPS America string inverters.