Power Curve Advantage Campaign

Company campaign for Solar Power International

Client

AllEarth Solar

Scope

Marketing campaign strategy and creative, tradeshow booth graphics, booth giveaways, social media strategy and graphics.

Challenge

Capture the advantages of the AllEarth dual axis tracker system in a quick, easy-to-understand visual.

Solution

Developed a campaign in collaboration with Identity³ targeting solar installers to show them how they could grow their business by helping customers harvest more energy and by buying direct. Using a combination of a strong visual element with a technical background, the campaign targeted show-goers meeting AllEarth’s defined customer base.