Company campaign for Solar Power International
Client
AllEarth Solar
Scope
Marketing campaign strategy and creative, tradeshow booth graphics, booth giveaways, social media strategy and graphics.
Challenge
Capture the advantages of the AllEarth dual axis tracker system in a quick, easy-to-understand visual.
Solution
Developed a campaign in collaboration with Identity³ targeting solar installers to show them how they could grow their business by helping customers harvest more energy and by buying direct. Using a combination of a strong visual element with a technical background, the campaign targeted show-goers meeting AllEarth’s defined customer base.