Rapid Shutdown Campaign

Introduce and build momentum for rapid shutdown solutions


CPS America


Messaging and visual strategy, creative development of ads, web banners, emails, social posts, and other marketing materials


To show the benefits of integrated rapid shutdown solutions.


Over the course of a year, we developed messaging to show solar installers how much easier their lives would be if they used integrated solutions versus an additional, external rapid shutdown device. By emphasizing the ease learning and installing, saving labor costs, marketing materials helped installers see how this newer technology could save on time and labor costs.