RE+ 2023 Campaign
Solar inverter campaign lead up to RE+
Client
CPS America
Scope
Research, strategy, campaign creative and content, schedule for execution
Challenge
Develop unique campaign leading up to RE+ 2023.
Solution
On the heels of CPS America’s successful “New Era” campaign, we wanted to develop a short-term marketing campaign to use in the months leading up to RE+ 2023.
Using RE+’s Las Vegas location as inspiration, we developed a campaign that tied CPS America string inverters to winning solar, while central inverters were a gamble. We expanded on the benefits of string inverters for utility-scale use, and encouraged viewers to learn more at RE+.
