Demonstrate the strength of steel solar module frames
Client
Origami Solar
Origami Solar was acquired by NextPower
Scope
Strategy and design of booth graphics, collateral, social media, and website materials to emphasize the core message for RE+ 2024.
Challenge
Simplify a complex message about the value proposition of steel solar module frames for a clean energy tradeshow audience.
Solution
As Origami Solar further developed their steel solar module frames, three strong value propositions have emerged. We focused on one of the three as an anchor to draw people into the booth where the other value propositions were displayed.
We played on the multiple meanings of “stronger” and used easy-to-interpret imagery to drive the point home.
Graphics by Corbae Creative. Booth design and execution by Susann Rivera Marketing.
Content was refreshed to reflect their updated product positioning and new content was added.