
Solar Inverter Product Launch
Marketing a new, high-performance inverter
Client
Fronius USA
Scope
Visual strategy, messaging, planning, print and web advertising, marketing collateral
Challenge
Launch a new inverter line in a compelling way
Solution
By employing a visual strategy of equating an innovative new inverter line with top performing athletics, we were able to capture attention while then showing the advantages of the new line. Compelling imagery was key to this campaign.