Solar Inverter Product Launch

Marketing a new, high-performance inverter

Client

Fronius USA

Scope

Visual strategy, messaging, planning, print and web advertising, marketing collateral

Challenge

Launch a new inverter line in a compelling way

Solution

By employing a visual strategy of equating an innovative new inverter line with top performing athletics, we were able to capture attention while then showing the advantages of the new line. Compelling imagery was key to this campaign.