Solar installer support end user campaign
Client
AllEarth Solar
Scope
Marketing campaign creative, marketing assets, digital and print ad templates, technical documentation, and postcard templates
Challenge
Help solar installers raise awareness of residential, non-roof solar options.
Solution
AllEarth Renewables offered thematic consumer marketing materials to installation partners throughout the U.S. in lieu of a traditional co-op program. In collaboration with Identity³, we developed the “Solar Redefined” campaign. It targeted specific end user demographics while creating awareness of non-roof installed solar options.