Solar Redefined Dealer Campaign

Solar installer support end user campaign

Client

AllEarth Solar

Scope

Marketing campaign creative, marketing assets, digital and print ad templates, technical documentation, and postcard templates.

Challenge

Help solar installers raise awareness of residential, non-roof solar options.

Solution

AllEarth Renewables offered thematic consumer marketing materials to installation partners throughout the U.S. in lieu of a traditional co-op program. In collaboration with Identity³, we developed the “Solar Redefined” campaign. It targeted specific end user demographics while creating awareness of non-roof installed solar options.