Introduce a new bundled product to the market
Client
Sensata Technologies
Scope
Content and visual strategy, email, website, paid media, social media, marketing collateral
Challenge
Generate interest in a new bundled product designed for adding battery backup to a home.
Solution
Working with the Sensata team, we developed a comprehensive campaign plan to introduce a new, bundled product. With two distinct groups along the supply chain, we created content both for the solar installer to understand the benefits of the Storm Kit and for the installer to explain the benefits to home owners. The visual strategy used strong images of light in a storm to convey the product’s benefits. The campaign included strategy, planning, and execution.