Define a sub-brand visual identity
Client
Sensata Technologies
Scope
Visual strategy and style guide development
Challenge
Magnum-Dimensions, a new brand of Sensata needed a visual identity.
Solution
Magnum Energy and Dimensions Inverters were both acquired by Sensata and then formed into a new brand. The brand needed a style guide based on the existing Sensata style guide. We developed a comprehensive style guide, working through specific markets both former brands were strong in, including new logo use, colors, visual identity, etc.