Utility-scale Marketing Strategy and Execution
Grow from a postitive track record into a new space
Client
CPS America
Scope
Campaign strategy and messaging, visual strategy, digital and print advertising, web copy, video strategy, and social media
Challenge
Well-known in the C&I solar space, the company was entering the utility-scale space.
Solution
Building on a positive reputation and the introduction of their first utility-scale inverter, we developed a campaign to both capture their technical audience’s attention while creating a memorable shorthand for a more complex balance of system offering.
