Visual Brand Evolution

Refine an energy storage firm’s brand identity


ESS Inc.


Visual identity refresh, style guide, collateral templates, and collateral design


Capture the company’s value proposition in a visual identity evolution without a complete redesign.


As the energy storage industry has evolved, so has ESS. Without completely redesigning the brand identity, we developed an evolution of the brand to better reflect the company.

Working with the ESS team, we developed a visual identity refresh, captured it in a new style guide, and rolled it into several collateral pieces, including all presentations and brochures.