Tactical Tips
Informational tips covering definitions of terms and how-tos
Marketing Technology: How to Make the Best Choice for You
Modern businesses operate in a world of too many options with too little unbiased advice, and this is especially true for the wide variety of marketing tools and technology available for purchase (see graphic below of the ocean of available marketing tools). Before...
Intro to the Language of Color
Employing a marketing campaign with either an updated or new design can give your brand the edge it needs to stand out. You’ve got the words just right, but are you missing part of your message without knowing it? Color is an important aspect to your overall branding,...
Help! My Website Isn’t Fast Enough!
While trying to show your website to someone important—a friend, a colleague, or even a client—you start to cringe: Your website is taking forever to load! Don’t settle for a slow website. Slow loading speeds significantly reduce traffic and undermine the hard work...
What Your Design Team Wants When Asking for Visuals
When you are passionate about your product, you want your sales and marketing visual materials to be as effective as possible. The design team or agency creating those materials wants the same thing. Here are a few things to keep in mind when working with them to help...
Website Bounce Rates: Create Meaningful Insight and Improvement with Benchmarking | Part 5 of 5
Ongoing insight is the payoff to analytics investment. To get the most from your bounce rate strategy, define helpful benchmarks, create a habit of regular analysis, and commit to a troubleshooting plan of action. In this edition of the Corbae Creative bounce rate...
Website Bounce Rates: Segment Bounce Rates for Actionable Data | Part 4 of 5
Even after proper setup in Google Analytics, bounce rates only provide actionable insight when segmented into meaningful groups. In this edition of the Corbae Creative bounce rate optimization series, hypothetical company SunClarity completes step four of the bounce...
Website Bounce Rates: Track User Engagement for Accurate Bounce Rates | Part 3 of 5
Bounce rates become relevant when they track all appropriate forms of engagement. In the third installment of our analytics optimization series, hypothetical company SunClarity completes step three of the Corbae Creative strategy for effective bounce rate analytics:...
Website Bounce Rates: Provide an Opportunity to Engage with Clear Calls to Action | Part 2 of 5
Bounce rates improve when users have a clear and easy opportunity to engage or act. In this installment of our analytics optimization series, we show how example company SunClarity completes step two of the Corbae Creative strategy for effective bounce rate analytics:...
Website Bounce Rates: Your Website’s Bounce Rate is Like a Swiss Army Tool | Part 1 of 5
Your website’s bounce rate is like a Swiss Army tool—completely useless until you pull out what you really need. In this article we cover the Corbae Creative way of pulling out the insights needed to effectively use bounce rates for your site. The very definition of a...
Get Your Data’s Worth: Using Industry, Competitor, and Historical Benchmarks to Evaluate Marketing Strategy
This is an age of instant feedback. By the end of the day, technology can track how many steps we’ve taken, how many people enjoyed the content we’ve created, how much money we have, and plenty of other data about our lives. Though feeling tired, loved, and wealthy...