Branding, Design, and Marketing Communications for
Solar Energy Companies
20 years ago solar measured in watts (W) and kilowatts (kW). Today it’s measured in gigawatts (GW) and even terrawatts (TW). Even accounting for the current atmosphere around clean energy the solar industry is still experiencing extensive growth. With industry growth comes more voices working to be heard.
Well thought out brand, design, and marketing communications strategies help solar companies reach the right customers and meet their goals.
Corbae has worked with organizations across the solar supply chain. And with a proven track record of over 25 years in solar, Corbae can help your company thrive.
For over 25 years, Corbae has worked with solar companies to deliver impactful branding, design, and marketing communications.
Services offered to help your solar company meet its goals
From brand strategy to design and marketing execution, Corbae is here to help your solar brand thrive.
Branding
We work with you to define and refine root brand goals, tenets, guidelines, and visual representation.
We then develop visual and communication strategies and documentation.
Brand and creative strategy
By understanding your long and short-term goals, we work with you to develop branding, marketing, and creative frameworks to support those goals.
We expand those frameworks into long and short-term multi-channel campaigns supporting products/services, events, initiatives, and industry partnerships.
Marketing planning and execution
Strategy is only as good as its execution. And to that end, we help you meet identified milestones with execution plans for campaigns supporting products/services, events, initiatives, and industry partnerships.
That includes creating content, including case studies, reports, website, social media, email, and other materials.
Creative services
In a visual world, content must be paired with effective creative assets. We specialize in the creation of those assets including web, social, collateral, presentations, videos, and other print and digital materials supporting marketing efforts.
Design and marketing specializations include
Web design
Marketing campaigns
Presentation strategy and design
Collateral design
Infographics
Reports and white paper strategy and design
Video strategy and production
Social, email, web communication
FAQs
Reach out if you have other questions about branding, design, and marketing communications for solar.
What’s different about branding and marketing for solar companies?
When thinking about branding and marketing for a solar company, understanding your customers is key. While this can be said of any industry, in solar, it is doubly so. Your audience probably has more energy subject matter expertise than most. You are walking a fine line between providing expertise and diving into the jargon weeds. Knowing your audience is important to know where that fine line is.
For visual identities – logos, etc. – tired, often used tropes should be avoided. Sun icons, a light bulb, and the power/on/off symbol have been used a lot. Consider different visuals when designing a logo to help your organization stand out.
What questions should I ask when evaluating branding agencies for my solar company?
Meet the team you will actually be working with to ensure you can work well together.
Consider what experience they have working with solar companies. Will you end up spending a lot of time training them on the basics and/or nuances of solar? There will always be time spent learning more about your company, but do you have the time to teach about solar too?
Generally, does the agency provide both brand strategy and brand creative? Or just one? What is their hand-off process when the engagement is complete?
Finally, consider timelines. Would you like to launch a brand at RE+, Intersolar, or ACP? Ask if the agency you’re considering can meet your timeline.
Should my solar company use brand or performance marketing?
Brand marketing creates brand awareness, influences the public’s perception of the brand, and builds brand loyalty.
Performance marketing, on the other hand, has a goal of generating an immediate action from your audience, with an ultimate outcome of warm leads for the sales team.
Both brand marketing and performance marketing work hand-in-hand. It’s important to understand your goals, your customers, and your positioning when diving into either brand marketing or performance marketing. Solar companies should employ a mix of both for the best long-term results.
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Ready to discuss your branding and creative needs?
Reach out today!